|Browsing||While you visit our site, the computer systems used to operate them acquire some data (e.g. IP addresses, domain names, URIs) whose transmission is implicit and necessary for the Internet to function. Calzedonia uses this data for the sole purpose of allowing users to browse and obtain anonymous statistical information on the use of the sites and to check their correct functioning or to ascertain responsibility in the event of IT crimes.||The need to allow users to browse the sites. Falconeri's legitimate interest in ensuring the proper functioning of IT systems and in proceeding with the investigation of alleged IT crimes (also on the basis of the existence of a legal obligation).|
|Purchase of products and related activities||Data collected will be used for the fulfilment of purchase orders and for related activities (sending of goods, invoicing, payment management, delivery of goods, order refund, return management, etc.).||Execution of the contract of sale of products.|
|Customer Care||We provide you with an assistance service (via chat, telephone, email, online form) for all your needs related to the purchase of our products or the use of our services. In some cases, we may ask you for your personal data when this is necessary to respond to the requests you make to our Customer Care.||
Execution of the contract for the sale of products or of pre-contractual measures adopted based on your request.
To use the chat support service, we will ask you to provide your name and email address: these data are required based on our legitimate interest in preventing the so-called "Chat spam".
|Loyalty Program Management||Manage participation in the loyalty program in order to provide members with discounts and other benefits provided in their favour and, more generally, for all related contractual and administrative obligations.||Execution of the contract of enrolment in the loyalty program (Falconeri Club Loyalty Program Regulation).|
|Direct marketing||Sending commercial communications through the traditional paper mail service, email, SMS, landline and mobile phone; carrying out market research and surveying your degree of satisfaction regarding products relating to all the brands of the Calzedonia Group (Calzedonia, Intimissimi, Tezenis, Falconeri, Signorvino).||Your consent, that you may revoke at any time by writing to email@example.com or by logging in in your reserved area.|
|Profiling||We will use data relating to your purchases, your online behaviours, your country of origin, your gender and your age to send you profiled commercial communications. Profiling allows us to send you personalized communications based on your profile and habits and to develop products and services consistent with the preferences of our customers. To better understand your tastes and interest in our products and our communications, we may also use automated systems that do not, in any case, entail legal effects or other significant effects for the customer.||Your consent, that you may revoke at any time by writing to firstname.lastname@example.org or by logging in in your reserved area.|
|Personalized assisted sales (only for members of the loyalty program)||To provide a personalized assisted sales service: customers enrolled in the loyalty program will be able to take advantage of the help and personalized advice of our sales assistants based on information (e.g. size, colour, model) relating to purchases made in the previous 12 months.||Calzedonia and Falconeri’s legitimate interest in providing the best customer assistance service to customers enrolled in the loyalty program in its stores, in line with their needs.|
|Anti-fraud||In relation to the purchase of products, verification of the correspondence between the buyer and the holder of the selected payment method.||Falconeri's legitimate interest to prevent and combat fraud.|
|Events’ participation||We will use your data to allow you to make reservations for our events||The legitimate interest of Falconeri consisting in the need to organize and manage the conduct of its promotional events.|
|Registration in the reserved area||Creation of a reserved area that will allow you to save some content (e.g., the "wishlist" i.e., the list of your favourite products, your purchase history, etc.).||Execution of the contract of registration on the website.|
|Gift Card||We will process the name and e-mail address of the recipient of the Gift Card (i.e., the person who will receive it as a gift) as they are the contact details necessary to deliver the Gift Card and to ensure its use.||Falconeri’s legitimate interest in guaranteeing the delivery and use of the Gift Card to the recipient of it.|
|Statistical analysis||We create statistical reports and behavioural models in order to examine - in aggregate form - the effectiveness from an economic point of view of Calzedonia's commercial initiatives (for example the interest in a new product) and to guide our future commercial and promotional initiatives.||Calzedonia and Falconeri's legitimate interest in analysing - in pseudonymized form (therefore without information directly attributable to individual customers) - customer data to obtain strategic information relating to: customer purchasing behaviour, the ways in which customers interact with the company through the various communication channels and the effectiveness of commercial and promotional initiatives, to be able to compete with the main operators in the sector.|
|Share your wishlist||We will process the name and e-mail address of the person with whom the wishlist is shared.||Falconeri’s legitimate interest in assuring the functioning of the “Share your wishlist” service.|