|Type of processing||For what purposes do we process your personal data?||What are the legal bases of the processing of your personal data?||How long do we keep your personal data?|
|Browsing our website||Whilst visiting our site, IT systems in charge of their operation acquire data (e.g. IP addresses, domain names, URL’s), whose transmission is implied and necessary for the Internet to function. We use this data for the sole purpose of allowing users to navigate and obtain anonymous statistical information on the use of the sites, to check its correct functionality, or to investigate responsibility in case of possible computer-related crimes.||The need to allow users to navigate the sites.
Our legitimate interest is to guarantee the correct functioning of IT systems and to investigate alleged computer-related crime (also based on the existence of a legal obligation).
|The data remains on our systems for a period of time not exceeding thirty days, except in case of investigations of responsibility for computer-related crimes, for which a legal obligation or a request by the authorities could require conservation for a longer period.|
|Subscribing to the newsletter||The newsletter is a communication with promotional and advertising content sent to all interested parties who request it. (Newsletter subscription covers all Calzedonia Group brands: Calzedonia, Atelier Emé, Falconeri, Intimissimi, Tezenis e Signorvino).
On our site, signing up for the newsletter can imply sending promotional communications that are not generalised but targeted, based on the language, gender and country of origin of the person concerned. This means that we process the data we receive in order to divide the subscribers into separate groups by language, gender and country of origin. Thus, the newsletter sent to you, is as close as possible to what you may have requested and what may interest you.
|Your consent. We only use the data requested in the registration form with your consent.||The data communicated to us, in order to subscribe to the Newsletter, will be retained until we receive a request from you to unsubscribe. In which case, we will delete your data from our databases within 72 hours of the request.|
|Purchasing products||The data you provide us with will be used to process purchase orders and related activities (shipment of goods, billing, payment processing, delivery of goods, order refund, etc.).||The need to execute the contract of sale of products, or pre-contractual measures adopted according to your request.||Your personal data will be kept for the time required to fulfil the contractual obligations as well as the obligations imposed by law (e.g. for tax matters) in relation to the performance of the sales activity.|
|Customer Care||We offer a support service (via chat, telephone, email) for all your needs relating to the purchase of our products, or the use of our services. In some cases, we may ask you for your personal information, if this is necessary in order to respond to the requests you make via our Customer Care.||The need to execute the contract for the sale of products or the provision of the requested service or pre-contractual measures taken according to your request.||Your personal data will be processed for the duration strictly necessary to achieve the processing purposes.|
|Surveys regarding your satisfaction||We may send you surveys to ascertain the level of satisfaction of our services and products.||Your consent for marketing. Using the data you provide, and only with your prior consent, we may send you surveys regarding your satisfaction with products purchased by you and/or the services provided through Customer Care.
In some limited cases, we will use our legitimate interest.
|Your personal data will be processed for the duration strictly necessary to ascertain your level of satisfaction and in any case, no longer than 6 months from collection.|
|Loyalty programme||Manage your participation in the Calzedonia loyalty programme, which enables you to receive discounts and other benefits and, more generally, for all related contractual and administrative obligations.||The need to provide subscribers the services offered under the loyalty programme. By joining the programme, you consent to the processing of data required to implement said loyalty programme.||We keep your data no longer than is necessary to manage your participation in the loyalty programme. In any case, information relating to your purchases and your interactions with us shall be processed for no longer than 12 months, from the date they were collected. If you decide to leave the loyalty programme, your data will be deleted within the following three months.|
|Direct marketing||Sending of commercial communications, as well as, carrying out market research and surveys to measure your level of satisfaction concerning products related to all Calzedonia Group brands (Calzedonia, Atelier Emé, Falconeri, Intimissimi, Tezenis and Signorvino). by email, SMS, landline/mobile phone and traditional written mail.||Your consent to receive these communications will be valid both for mailings through the use of automated systems without the intervention of an operator (e.g. email, sms), and for the traditional methods of contact (e.g. written mail). You can withdraw your consent for the processing of your data, for this purpose, by writing an email at anytime to email@example.com.
Legitimate interest. Pursuant to art. 130, paragraph 4, legislative decree. 196/2003 and subsequent amendments (relating to so-called "soft spam"), without having to acquire your explicit consent, we can use the e-mail address you provided as part of a service request, for the purposes of promoting services/products similar to those requested, provided that you do not object to such use by sending an email to firstname.lastname@example.org or by clicking on the appropriate link to oppose the receipt of communications considered undesirable, made available in promotional emails sent by us.
|Until we receive a request for withdrawal of consent or, for direct marketing processes based on our legitimate interest, until you object to the processing.|
|Profiling||We will use data you provide to make use of individual services for "profiling", or, the analysis of social composition of consumers based on age, gender, country of origin, profession, consumption habits, etc. Profiling requires data processing to be carried out which enables us to create consumer groups divided by market segments based on a minimal set of elements (e.g., gender, country of origin), and more advanced profiles based on preferences, online behaviour and previous purchases. This activity has a dual purpose: to enable us to develop products and services with features that correspond with our consumers preferences and to allow us to send you advertising messages in line with your styles and interests.
In order to understand your styles and interest in our products and communications, we may also use automated systems that do not, in any case, entail legal effects or other significant effects for the customer.
|Your consent. We will only proceed with profiling activities with your permission. You can withdraw your consent at anytime by sending an email to email@example.com.||Information collected and your interactions with us, shall be processed for no longer than 12 months other than data related to your purchases which are kept for 3 years.
Other general data that is relevant to your profile (e.g. gender, country, origin) will be processed, as long as we do not receive a request from you, by which you withdraw consent.
|Personalised assisted sales (only for members of the loyalty programme)||We provide a personalised service in all our sales outlets where the loyalty programme is active. In order to guarantee the help and advice from our sales assistants to customers enrolled in this programme, we retain information (e.g. size, colour or model) for items purchased over the last 12 months.||Calzedonia's legitimate interest is to provide the best support service at the point of sale to customers enrolled in the loyalty programme, in line with their needs.||12 months from the date of collection.|
|Anti-fraud measures||Checks aimed at preventing illegal and/or fraudulent activities carried out through our site.||It is our legitimate interest to prevent and combat fraud.||24 months from the date of collection.|
|Participation in events, competitions and thematic initiatives of an extraordinary and temporary nature||We use the data to enable you to participate in special initiatives you wish to take part in from time to time. For each event we will provide you with specific information that will detail the type of data processed, the storage duration and the specific processing purposes.||We will only collect data with your consent.||For each event we will provide you with specific information that will detail the storage duration for specific processing purposes.|
|Registration within restricted web areas, filling in web forms, community and use of the online chat channel||We will use your personal data to allow you to create your own reserved area on our site, to request or propose services by filling in web forms (eg "Book an appointment", "Write your story", "Become a partner of the event "," Become a Falconeri partner "," Sign up for the event "), to participate in the initiatives of the virtual communities (eg creation of wish lists, etc.) and to use the online chat channel. Registering with our web community enables you to access many of our other services available on our website more rapidly, but it is not a mandatory requirement to use it.||The need to execute contract registration on the website, to activate a service by filling in the web form, to provide the online chat service or pre-contractual measures taken on the basis of your request.
It is our legitimate interest to prevent a "chat spam" phenomenon.
|In case of failure to use the account for over 2 years, we will cancel the account and delete all data relating to it.
Data collected through web forms and the online chat channel, will be kept for the entire duration of the requested or proposed service.
|Transferring of data to third parties||On some occasions, we request authorisation to transmit your personal data to third-party companies belonging to the fashion, luxury and retail industry for them to send you commercial communications. This is a possible processing purpose, of which you will always be adequately informed and for which we will always collect your explicit prior consent.||We will only transmit your data to third parties for marketing purposes with your prior consent.||/|
|Gift Card||We process the name and e-mail address of the beneficiary of the Gift Card (i.e. the person who will receive it as a gift) as the necessary contact details in order to deliver the Gift Card and ensure its use.||It is Calzedonia's legitimate interest to ensure the delivery and use of the Gift Card to its beneficiary.||The beneficiary's data is processed only for the specific duration necessary for the delivery and use of the Gift Card by the latter.|
|Statistical analysis and business intelligence||We create statistical reports and behavioural models – in an aggregate form – in order to examine the economic efficiency of our sales initiatives (for example, interest in a new product) and to guide our future commercial and promotional initiatives.||Our legitimate interest in analysing - via a pseudonym (therefore, without information that can be directly attributed to individual clients) - client data in order to obtain relevant strategic information: on the clients’ purchase behaviour, how the clients interact with us via different channels of communication, and the efficiency of commercial and promotional initiatives, in order to compete with the main players in the sector.||Data relating to purchases will be conserved – via a pseudonym – for a period of five years.
Other personal data will be conserved – via a pseudonym – for a period of two years.